Our customers may or may not know about one of the new updates offered by SAGE Online 14 — so let's talk about it! Subscribers can now search for products from suppliers that are involved in social responsibility programs or are giving back to the community in some way. It's been found that in today's market, people are willing to pay a little higher price tag for goods and services offered by socially responsible companies. This is particularly true for millennials, and with more millennials in the buying market, this is a trend worth noting.
Fortunately, this new tool makes finding these companies much easier, which allows consumers to be even better informed about who they choose to work with. The feature is in the product research dashboard in SAGE Online and is found under Social Resp. You can even select specific causes that interest you, such as children's health, education, and the environment. Check it out!
Is Raining Rose one of the companies you'll find in the search? It sure is! One of the main things that demonstrates our commitment to social responsibility is our position as a Certified B Corporation, a designation we earned in 2016. B Corps are for-profit companies certified by the nonprofit B Lab for meeting rigorous guidelines that span three main areas: social and environmental performance, accountability, and transparency. Today, there are roughly 2,557 of these companies located in more than 50 countries across 130 industries.
The heart of the B Corp movement is that businesses aren't primarily focused on being the best in the world, but on being the best for the world. They operate on the philosophy of people using business as a force for good — and they're having quite the impact in the process. As a B Corp, Raining Rose truly does share this vision and shows it through a wide variety of practices, such as maintaining a monarch butterfly habitat, elminating scrap as much as possible, and streamlining processes in order to reduce our carbon footprint and increase our efficiency.
Will you be using the new SAGE tool the next time you search for products in this platform? We highly recommend it!