Let Freedom Ring with Independence Day Promotions

Posted on 06/08/2017

Considering Independence Day is the most popular holiday for grilling, there will be lots of burgers, hot dogs, and favorite foods enjoyed for the 4th — along with longstanding traditions like parades and fireworks. It’s one of the favorite times of year for Americans as they celebrate their freedom.

When it comes to name presence, how will you be furthering your brand’s reach for the occasion? Consider a promotion with festive personal care items — we’ve got some ideas for how to incorporate them into your marketing strategy in an engaging way:

EOSTM Lip Balm: Offering people a high quality lip balm like EOSTM at no cost to them is sure to make them appreciate the gesture, especially for Independence Day. Choose the festive colors of Summer Fruit (or Pomegranate Raspberry), Vanilla Bean, and Blueberry Acai, placing them in race day bags for 4th of July race participants or giving them to golfers enjoying a 4th of July round of golf. It’s a memorable way to keep a business top of mind.

Ibuprofen: Because friends and family will be coming together, personalize Ibuprofen with your logo and give it out at your company barbeque or picnic — or promote your chiropractic or insurance office leading up to July 4th to wish your clients a happy Independence Day. The pain relief will help ensure they enjoy the time while it keeps people thinking of you.

Euro Balm: Spread the red, white, and blue with Euro Balm and let your name benefit as a result! Local businesses can customize this lip balm’s label with an Independence Day sale or details for an open house if they’re opening their doors for the first time. They can even include a coupon code for recipients to redeem when they make their purchase — it will give customers a reason to stop in, thus increasing brand awareness and summer sales.

Hand Sanitizer Spray: Capitalize on the practicality of Hand Sanitizer Spray (with blue, red, and clear caps, of course) to promote your restaurant for the holiday. Use it to feature a 4th of July inspired menu item or specialty drink, or highlight a limited time happy hour price! Its shape allows this product to slide easily into a purse or pocket, and for such a small investment, it’s worth the return.

Is there another way these personal care items could make a meaningful impact for you? Creativity is key, so the more creative, the more memorable!