Increasing Safety in Manufacturing with Lip Balm

Posted on 09/24/2015

Who enjoys spending money on unnecessary expenses? Namely, no one — yet according to the Occupational Safety and Health Administration (OSHA), businesses spend upwards of $170 billion each year to cover costs of occupational injuries and illnesses.

While a lot of U.S. manufacturing companies have safety programs in place, many of them just aren’t working. What’s more is that there has been missed opportunity in using promotional items like lip balm to boost the success of existing safety initiatives. And when inadequate workplace safety becomes a trend for a company, it’s at risk to experience a number of negative consequences, including damaged company morale, decreased employee retention, increased worker’s compensation, higher retraining costs, absenteeism, and faulty products.

Using promotional items like lip balm in a manufacturing setting is an effective, low-cost way to greatly enhance current safety programs. Items like it have a unique advantage by design due to accessible location, frequent use, and lasting staying power.

Lip balm specifically is used 2-10 times a day and has more than 1,000 impressions per stick. This means a desired message on the label can keep employees daily reminded to practice a certain safety procedure over a long span of time. For example, a label could read “Lockout, Tagout” to remind employees throughout each shift to perform this safety measure and protect themselves and others during routine machine maintenance. Similar messages would gain traction as employees complete essential tasks and also motivate them to participate in company-wide safety initiatives.

Manufacturing companies with voluntary safety programs have cut more than $1 billion in expenses since 1982. While lip balm may not be the sole solution for safety issues, it provides the promotion that significantly strengthens a program’s ability to succeed due to product location, usefulness, repeated exposure, and high message recall. As a result, companies will see its value in helping decrease profit losses due to fewer accidents, as well as increase job efficiency and overall employee satisfaction.